Primacy Infotech Pvt Ltd is the fastest growing IT organization in Kolkata, and the leading Odoo, ERP Development & Mobile App Development Company working since 2015. During this 7 years journey, it has achieved many successes as rapidly growing employee strength and satisfaction. Our company develops Cloud-based Enterprise Business Process Automation Software and Mobility Applications for multiple business functions and providing managed software services under the SaaS model. These High Availability Online business process automation software like School Managment System , Travel Portal, LMS Portal, Ecommerce App, CRM, Project Management, Production Management and ERP software are used by Enterprises / MSME/ Startup s in India and abroad for the automation of mission-critical business processes and systems
Job Description:
As a Digital Marketing Executive, you will be responsible for planning and executing digital marketing strategies to promote our brand and products/services. The ideal candidate will have a minimum of 1 year of experience in digital marketing, with a strong background in Facebook and Google advertising, as well as expertise in organic SEO and SMO.
Key Responsibilities:
Social Media Management: Create, schedule, and manage engaging content across various social media platforms, with a focus on Facebook. Monitor social media accounts, engage with the audience, and drive organic growth.
Paid Advertising: Plan, create, and optimize Facebook and Google advertising campaigns to maximize ROI. Continuously monitor and adjust ad campaigns to improve performance.
Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve organic search rankings. Perform keyword research, competitor analysis, and content optimization.
Social Media Optimization (SMO): Develop and implement strategies to increase brand visibility and engagement on social media platforms. Utilize SMO techniques to enhance our online presence.
Content Marketing: Collaborate with the content team to create compelling and shareable content that aligns with our brand and marketing objectives.
Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing efforts. Use data-driven insights to make informed decisions and refine marketing strategies.
Stay Current: Stay up-to-date with industry trends and emerging digital marketing technologies. Continuously seek opportunities for improvement and growth.
Qualifications:Minimum of 1 year of experience in digital marketing, including Facebook and Google advertising, as well as organic SEO and SMO.
Proven track record of successful digital marketing campaigns and strategies.
Familiarity with social media management tools and analytics platforms.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Creative thinking and the ability to generate fresh, innovative ideas.
Knowledge of A/B testing and data-driven decision-making.
Ability to work both independently and as part of a team.
What's great in the job?
- Great team of smart people, in a friendly and open culture
- No dumb managers, no stupid tools to use, no rigid working hours
- No waste of time in enterprise processes, real responsibilities and autonomy
- Expand your knowledge of various business industries
- Create content that will help our users on a daily basis
- Real responsibilities and challenges in a fast evolving company
What We Offer
Each employee has a chance to see the impact of his work.
You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weekly
sports sessions, team building events, monthly drink, and much more
Perks
A full-time position
Attractive salary package.
Trainings
12 days / year, including
6 of your choice.
Sport Activity
Play any sport with colleagues,
the bill is covered.
Eat & Drink
Fruit, coffee and
snacks provided.
