Digital Marketing Manager

Kolkata, India

Primacy Infotech Pvt Ltd. is an established Software Product company developing Cloud based Enterprise Business Process Automation Software and Mobility Applications for multiple business functions and providing managed software services under the SaaS model. These High Availability Online business process automation software like School Managment System , Travel Portal, LMS Portal , Ecommerce’s App, CRM, Project Management, Production Management and ERP software are used by Enterprises / MSME/ Startup s in India and abroad for automation of mission critical business processes and systems .


We are Looking for an experienced ,  ambitious and energetic Digital Marketing Manager to help in business growth through his/her digital marketing skills. Someone who can work with a team and coordinate with Marketing and Sales team .




·       Plan & execute Performance Marketing strategy for client and our company  to reach its target audience at scale to deliver growth at optimum costs.

·       Plan and forecast monthly, quarterly, annual acquisition numbers and costs.

·       Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools

·       Strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, Programmatic, etc.) & organic mediums (SEO, ASO, etc) to meet business growth.

·      Creation of creative content (copywriting, graphics, visuals, videos...etc) to complement the social media content strategy for social media platforms.

·       Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact.

·       Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas

·      You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.

·      Digging deep into the industry, competitors and the latest trends





·      Must have skills : • 3 years of relevant Experience in IT and Web Solutions industry for SEO, SMO, GLL/GMB, PPC, Digital Marketing, Social Media Marketing

·       Knowledge of Analytics, Attribution and Planning tools (such as Google Analytics, Appsflyer, Branch, Kochava, Adjust, etc)

·       Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

·       Working knowledge of ad serving tools (e.g., DART, Atlas)

·      Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

·      Skills and experience in creative content writing

·       Analytical mindset and critical thinking

·       Excellent communication and interpersonal skills

·      PPC Campaign Management: 2 year (Preferred)